Thursday, July 10, 2008

Optimizing a new site - the right way

If you want to know the right way of optimizing your new site you can follow these steps below. These method will help you rank well in Google.

Step 1

First you need to research for keywords, you may use this keyword tool found here Start off searching four keywords with at least 3 million competing website in Google. It must have also around 10,000 searches a month. For now just use four keywords, you can add more later.

Step 2

Create your website and apply meta tags on it. Add at least one article aside from the content on your main page. If you have links like disclaimer or terms and conditions you can add them as well and put a no follow tags on those links.

Step 3

Now start getting links as many as you can to your website from the other websites. This is called off-page optimization and it will help you boost your rankings. You can do link exchange or one way link from sites like article directories, internet directories, social bookmarking sites, forum, and other sites where you do not need to link back on them.

When getting links do not always get links to your homepage. Include your other pages in getting links such as your article page. The anchor text should not always be the same exact text. Remember to put your keywords on your anchor text. Don't use your keyword repeatedly all the time, vary them as much as possible.

Get links as many as you can, the more the better. If you want to get ranked for more than four keywords then you may hire someone to help you out on getting links. Remember that the more keywords you target, the more links you need.

Make sure the sites you are getting links are not banned by search engines. Check also that the link pointing to your site does not have the no follow tags. You can use the plugin called Search Status for Mozilla Firefox that will highlight links that uses no follow tags.

You need to get steady amount links. The idea is to get same number of links everyday, the higher the number the better. Don't get a hundred today and nothing for the rest of the week, it should be consistent.

Now apart from getting links, you should also tweak your site a bit. You can add blog and update it with good content regularly. Search engines love new content. Create a sitemap of your site and put only the important pages on it. It's a good idea to submit a sitemap to Google sitemaps.

Always keep in mind that SEO (Search Engine Optimization) deals with on-page and off-page optimization. However put more effort on off-page optimization coz it's a big factor in boosting your site's ranking in search engines.

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